After 2009 where direct electoral system started, Indonesia was one of where vote buying becomes a centre issue to be discussed during the election. The term of money politic defines as one of the political strategy in which the candidate deliver money or other material for the voters or other parties in order to support particular party or candidate. This study purposed to review on how the Behaviour Change Communication (BCC) applied for money politics prevention, which used as one of Hj. Nihayatul’s political strategy in 2014. Another aims of this research is to describe its constituent’s responses after BCC applied into her coverage area election of district III: Bondowoso, Situbondo and Banyuwangi, East Java Province. Descriptive qualitative used in this research, by collecting data trough interview and observation method. The research figured that Hj. Nihayatul manage the community networks and local media for mediating her campaign, besides, she also generates BCC’s media such as Radio, Facebook, twitter, fan page, WA group, and website. Additionally, this research found political education strategy in order to prevent money politic succeeded to influence women cadres and women groups voter to support women leader. Nevertheless Hj. Ninik does not distribute money yet she still provides political attributes and food for them. Last, local event such as religious events, Muslim gathering considered as the successfully media to draw women voters. Keywords: Behaviour Change Communication (BCC), women parliament candidate, money politic prevention, political campaign

Debates on how humankind interacts as a society not often but always related on how gender difference is perceived. As feminism is culture-based, religious and multi- ethnic Asia, including India and Indonesia has its unique outlook. In Indonesia, the number of female workers have been increasing significantly, strengthening the role of women in public domain−after a long period of clear and strict gender division introduced in New Order Era through PKK (Organization for Family Welfare). Nevertheless, it does not necessarily liberate women of patriarchal culture from roles in ‘private’ domain, as a wife and a mother (as the only one role woman can hold). Those depictions also being represented in Indian controversial film titled Ki and Ka. The film introduces the exchange of gender roles that is contrast with the social construction in India. Same with Indonesia’s context, India is one of the countries whereas patriarchal culture being recognized and institutionalized. The female character (named Kia) is a wife and a career woman at once, while the male character (named Kabir) just being at home doing housework instead of working at public area. The film represents gender equality as a crossover of public (female workers) and private (a devoted wife) role repeatedly orients towards physical appearances as main social capital for women in both social domain. This paper tries to present dialectical dialogue through literature review about the paradox between equality of women in public sector and how does culture interpret domestic works as remain gendered, although gender role exchanges make it possible to negotiate an atmosphere of gender equality. Keywords: gender role; Ki and Ka; gender equality.