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Marketing Mix Effect On Sales Volume Of Banana Chips In Joint Business Group (Kub) \u0022Telo Rezeki\u0022 In Bandar Lampung Image
Conference paper

Marketing Mix Effect On Sales Volume Of Banana Chips In Joint Business Group (Kub) "Telo Rezeki" In Bandar Lampung

The study aims to examine and analyze the effect of the marketing mix on sales (studies in Business Group (KUB) "Telo Rezeki" n Bandar Lampung). The population used in this study amounted to 73 respondents, of the total consumer Business Group (KUB) "Telo Rezeki" In Bandar Lampung. Data analysis method used is multiple linear regression analysis. Based on the analysis, the regression equations obtained are as follows:Y = 2.117+0.288X1+0.174X2+0.150X3+0.327X4+0.138X5+0.518X6+0.579X7 + 1.803+ eThe results of the T test, product, process, price, promotion, place, people and physical products have significant positive effect on sales. The results simultaneously with the F test showed that all independent variables significantly influence sales. The coefficient of determination (R2) of 0679 which showed that 64.4% of sales variables can be explained by the independent variable product, process, price, promotion, place, people and physical products, while the rest of 35.6,% is explained by other variables.
The Influence of Management Information System to Management Control System Image
Conference paper

The Influence of Management Information System to Management Control System

Purpose – The purpose of this paper to recognize the most important indicators of managementinformation system that can influence the management control system.Design/methodology/approach – this study uses meta-analysis as the explanation approach as findingout the indicators of management information system that can influence the management control systemmay necessary be approved by empirical study for the next future research.Finding – The indicators of management information system supporting the quality of managementbefore the management control system can be fully implemented.Originality/value – The characteristic of each indicator of management information system brings theinformation that shows the result from that information so that by studying this information at eachdifferent kind of situation will affect not only management quality but also the different strategy ofmanagement to applied control system based on the knowledge management level.
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The Implication of Opportunistic Behavior Towards a Financial Report Conservatism : a Study of Banking Company Go\u002DPublic at BEI Image
Conference paper

The Implication of Opportunistic Behavior Towards a Financial Report Conservatism : a Study of Banking Company Go-Public at BEI

Backgraund of study Opportunistic behavior is a conflict of interest between investors and creditors due to the tendency of investors in undergoing a wealth transfer from creditors (Fama, 1978a; 1978b). Kreditors urges a rather high interest rates and the implementation of a more conservative financial report method (Jong and Dijk, 1999). The concept of opportunistic behavior is divided into three: (1) in terms of direct transfer of wealth, the dividend payments is too high and fund sources from the debt tends to become a major priority (Smith and Warner (1979); (2) In the case of asset substitution, in which a company is involved in the high-risk projects (Jensen and Meckling (1976); (3) in the case of underinvestment, in which investment prospect and growth will not be implemented by investors unless there is a loan from the creditors. These three concepts leads to the wealth transfer from creditors to investors. In short, investors prefer funding obtained from debt. In other words, the higher the debt of a company, the more potential opportunistic behavior between investors and creditors (Fama dan Miller, 1972). Those three concepts become main factors of financial report conservatism. The trickery cases in Indonesia ultimately indicate the low level of conservatism implemented by a company in order to make their financial report (Ahmed et.al, 2002). Therefore, it becomes a motivation in this study and only a few studies were conducted, particularly in Indonesia (Ahmed et. al, 2002). The problem of the study. According to the background stated before, the problem of this study is whether opportunistic behavior influences financial report conservatism. Opportunistic behavior conducted in this study is associated with the rate of operation uncertainty, the rate of dividend payments and the debt rate. The aim of the study (1) To examine the accounting conservatism from its upside parts, especially on its relation with debt contract and dividend payments; (2) To examine the phenomenon of debt contract and dividend payments that potentially generates opportunistic behavior regarding the dividend policy. Related Studies. Qiang (2003) stated that investors are able to transfer their wealth from creditors using a high dividend payments, a new debt funding, and transfer, acquisition or assets removal. In order to manage this conflict, the restrictions of dividends, capital structure and assets conversions. In order to deal with the problem, the pembatasan dividen, capital structure, and change of aktiva. Hirshleifer and Thakor (1992) stated that the pembatasan is usually included in perjanjian debt. Therefore, creditors tend to prefer a conservative financial report. Manager urges to minimize the debt cost of company. A company can lower its debt cost by considering a more restricted limitation rules regarding divident payments and must implement the conservative accounting. In the studies conducted by Qiang (2003) and Hirshleifer & Thakor (1992), there were not any discussions about the implication of opportunistic behavior towards financial report conservatism. Hence, it is essential to have a further study regarding this problem. Methods of the Study Quantitative method. Secondary data. An analysis unit is a Perusahaan perbankan that go-public at BEI during 2011-2012. The hypothesis of the study is that there is an implication between opportunistic behavior and financial report conservatism. The hypothetical examination was conducted by applying logistic regression, while the tools of analysis implemented SPSS.The Implication for Business Practices / Practical Contribution (1) A manager is able to consider the decision-making, particularly related with opportunistic behavior, towards financial report conservatism, (2) An accountant tends to be more conservative in making and presenting the financial report based on SAK. Theoretical Contribution this study contributes to Market Based Accounting Research.
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