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Pengaruh Promosi Penjualan dan Kualitas Pelayanan terhadap Keputusan Pembelian di Krema Koffie Image
Journal article

Pengaruh Promosi Penjualan dan Kualitas Pelayanan terhadap Keputusan Pembelian di Krema Koffie

The purpose of this research is how the influence of sales promotion and quality of service to purchase decisions in Krema Koffie.The type of this research is quantitative explanative, with a sample of 96 respondents. The samples of this research using accidental sampling method. This research was conducted by using multiple linear regression test, Hypothesis Testing, Determination Test, Validity, Reliability and Classic Assumption Test. The results showed that sales promotion partially has a value of sales promotion significance of 0,000 <0.05 (significant level of significance), and t arithmetic of 3.365. The quality of service partially has a significant value of 0.000 with t arithmeti 7.075. Simultaneously the significance value of the regression model is 0,000 with the value of f arithmetic of 52,699.The results showed that sales promotion and service quality have a positive and significant impact on purchasing decisions at Krema Koffie, even partially or simultaneously.
Representasi Pesan Moral dalam Film Rudy Habibie Karya Hanung Bramantyo (Analisis Semiotika Roland Barthes) Image
Journal article

Representasi Pesan Moral dalam Film Rudy Habibie Karya Hanung Bramantyo (Analisis Semiotika Roland Barthes)

The research entitled moral representation in the movie hanung bramantyo habibie rudy the works (analysis of semiotic roland barthes). The story of the film in the true story of young man named baharudin jusuf habibie who tried to create an aircraft as well as build the aerospace industry Indonesia. Inu research aims to find out how the moral messages in the film rudy habibie presented which then generate moral as human relationships with humans, the relationship of man with god, as well as human relationships the social environment.This study uses qualitative methods, with Roland Barthes semiotics analysis approach, taking a subject that is focused upon the character rudy. With views through faceted Denoted (signifier) describes the relationship of signifier and signified on reality, meaning explicit. Connotation (signified) describes the relationship of signifier and signified to non-reality, generate an implicit meaning and myth (the myth) explained the habits and beliefs prevailing in the society. In this study the scene is divided into 3 parts namely the relationship of man with man, the human relationship with the social environment with 11 scene data analysis unit. Data collection with the corpus contained in the film in accordance with the categorization of the already determined.The results of this research show that the representation of the moral messages in the film rudy this is habibie. First, look at human relationships with humans. Second, look at the relationship of man with god. Third, look at human relationships with the people in the social environment.
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Pengaruh Lingkungan Kerja terhadap Produktivitas Kerja Karyawan (Bagian Produksi Minyak Kelapa Sawit Pt.mitra Unggul Pusaka Segati Pelalawan Riau) Image
Journal article

Pengaruh Lingkungan Kerja terhadap Produktivitas Kerja Karyawan (Bagian Produksi Minyak Kelapa Sawit Pt.mitra Unggul Pusaka Segati Pelalawan Riau)

PT. Mitra Unggul Pusaka Segati Pelalawan Riau engaged in the palm oil industry in Pelalawan Riau using raw materials of palm oil after it is produced into crude oil. PT.Mitra Unggul Pusaka have multiple departments. In this case, PT.Mitra Unggul Pusaka especially the oil production, which has 51 employees in 2015.The purpose of this study was to determine the influence of the work environment on employee productivity parts of palm oil production PT. Mitra Unggul Pusaka Segati Pelalawan Riau. This study uses descriptive quantitative correlation technique in which data were collected through questionnaires to 51 respondents. Then do the simple linear regression analysis of the data obtained.Results of research and hypothesis testing showed that there was a significant positive correlation between the work environment and productivity of employees part of palm oil production in PT. Partners Unggul Pusaka Segati Pelalawan Riau. Through coefficient determination test in this study proves that the work environment affects productivity of employees is influenced by other factors.
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