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Pengaruh Citra Merek (Brand Image) dan Harga terhadap Keputusan Pembelian Konsumen (Survei pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang Tahun Angkatan 2013/2014 dan 2014/2015 Pengguna Kartu Pra\u002Db Image
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Pengaruh Citra Merek (Brand Image) dan Harga terhadap Keputusan Pembelian Konsumen (Survei pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang Tahun Angkatan 2013/2014 dan 2014/2015 Pengguna Kartu Pra-b

This study is aim to understand and explain : Significance of the influence of corporate image variable, consumers image variable, product image variable, price variable on consumer purchase decision all together; Significance of the influence of corporate image variable on consumer purchase decision; Significance of the influence of consumers image variable on consumer purchase decision; Significance of the influence of product image variable on consumer purchase decision; Significance of the influence of price variable on consumer purchase decision. The result of this research are : corporate image, consumers image, product image and price have significant and positive influence all together (simultaneously) on consumer purchase decision; corporate image have significant and positive influence on consumer purchase decision; consumer image have significant and positive influence on consumer purchase decision; product image have significant and positive influence on consumer purchase decision; price have significant and positive influence on consumer purchase decision.
Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan PT. Pattindo Malang) Image
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Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan PT. Pattindo Malang)

This study aims to determine the effect of work motivation and discipline on employee performance partially, and to determine the effect of work motivation and discipline on the performance of employees simultaneously. This type of research is explanatory research (explanatory research) with quantitative approach. The sample used by 82 respondents with saturated sampling technique. Data analysis techniques used in this research is multiple linear regression analysis, using the F test and t test. Results of multiple linear regression, showing work motivation significantly affect the performance of employees with t test 5.925> t table 1,990. Variable work discipline shows t value 4.651> t table 1,990 this means a significant influence on employee performance. Results of 50.605 F test > F table 3.112, that there is significant influence between the variables of Work Motivation and Work Discipline simultaneously affect the Employee Performance.
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Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Dampaknya terhadap Kepuasan Konsumen Pengguna Iphone (Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Malang) Image
Journal article

Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Dampaknya terhadap Kepuasan Konsumen Pengguna Iphone (Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Malang)

The research is done because the product quality in iPhone is very impressing if compared with other smartphone. Someone decided to buy smartphone especially iPhone based on several reasons such as product quality, it will impact to the satisfaction felt by consumer. Market share of iPhone increases each year and only decrease once in 2016. It become the reason to do research about buying decision. The used research is exploratory research with quantitative approach. The research location at the Administrative Faculty of Brawijaya University. The population of research all students of Administrative Faculty, Brawijaya University Malang that use iPhone and 104 respondents become the samples of research. The data collection done by distributing questionnaires data analysis by Path analysis. The research results show that product quality significant to customer satisfaction with the value of (p = 0,000 < 0,05) and value of 0,381 the coefficients, product quality significant of the decision a purchase with the value of (p = 0,000< 0,05) and value of 0,477 the coefficients, then decision the purchase significant to customersatisfaction with the value of (p = 0,000< 0,05) and value of 0,428 the coefficients.
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