Pengaruh Word of Mouth Terhadap Minat Berkunjung Serta Dampaknya Pada Keputusan Berkunjung (Survei Pada Pengunjung Tempat Wisata “Jawa Timur Park 2” Kota Batu)
July 7, 2015
Fitri Aprilia

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Pengaruh Word of Mouth Terhadap Minat Berkunjung Serta Dampaknya Pada Keputusan Berkunjung (Survei Pada Pengunjung Tempat Wisata “Jawa Timur Park 2” Kota Batu) Image
Abstract

Jawa Timur Park 2 was the location of this research and the sample was 112 visitors who had visited Jawa Timur Park 2. The research discussed The Influence Word of Mouth on Visit Intention and Visit Decision. This research use explanatory research. Purposive sampling was the technique sampling used in this research. Questionnaire used for data collecting method. Data analysis of this research using decriptive and path analysis. Based on the result of this research, it is recommended for Jatim Park 2 by using e-wom, such as through social media for increase the visitor. Beside, Jatim Park 2 should increase the quality of the facilities given and be more innovative in creating favorable playgrounds for all the people and giving nice experiences. Furthermore, for those people who are having the nice experience there will recommended this place to others. Those activities will attract people to visit Jatim Park 2.

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  • Eye Icon 1908 views
  • Download Icon 2701 downloads
Metrics Icon 1908 views  //  2701 downloads