The article presents the results of a study on the psychological well-being of anime subculture representatives. The diagnostic methods used include the Rogers-Diamond Social-Psychological Adaptation Scale adapted by A.K. Osnytsky and the A. Perrudet-Badoux, G. Mendelsohn, J. Chiche Subjective Well-being Scale adapted by M.V. Sokolova. It was found that fans and enthusiasts of the anime subculture have a higher level of subjective well-being. However, representatives of the control group exhibit a higher level of social-psychological adaptation. It was revealed that anime fans have the highest level of self-acceptance, enthusiasts have a higher level of self-rated health, while the control group demonstrates internality. It has been proven that there is a non-linear relationship between the expression of psychological well-being and the social-psychological adaptation of respondents. The perspective for further research lies in identifying the psychological and socio-psychological factors that drive young people's desire to belong to the anime subculture.