In order to remain competitive, an enterprise needs to transform not only production and management systems, but the personnel management system, including recruitment activities. Existing IT solutions that have proven to be highly effective can be used in the development of a personnel recruitment and selection system. The paper explores the use of digital technologies in the recruitment and selection system – one of the management processes of the company. The use of digital technologies makes it possible to optimize the recruiting system at the enterprise, minimize the subjective impact on the recruitment and selection of personnel, and reduce the complexity of routine operations of recruiters, which in the future significantly increases the competitiveness of organizations in the economic market. At the same time, this article examines how AI is changing the recruitment and selection process, considers the options for using digital technologies in the recruitment process, looks at the capabilities of ATS systems, dives into what recruitment chatbots are and their essential role in modern talent acquisition.