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Iklan yang Efektif sebagai Strategi Komunikasi Pemasaran Image
Journal article

Iklan yang Efektif sebagai Strategi Komunikasi Pemasaran

With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective advertising is, of course, must begin with an understanding of the advertised product marketing programs, in addition to the ad should creative, has appeal, credibility endorse be aware of recall advertising is part of marketing activities. Through promotional activities, advertising is one of the strategies in marketing communications, to introduce or explain the product is marketed. Strategy that is often used in the shooting target market is the grouping of market/segment as an area prospective buyers/users. Selection of a specific market group will be easier to communicate through media advertising products. Or character traits in a group is a market segment of data to facilitate market the product. Market segment the reference and the main purpose of the products offered through advertising. Therefore, in designing advertising must understand and know what is happening in the market as a place of pitching products.
Perkembangan Sistem Peradilan Pidana Image
Journal article

Perkembangan Sistem Peradilan Pidana

Sistem peradilan pidana untuk pertama kali diperkenalkan oleh pakar hukumpidana dan para ahli dalam “criminal justice science” di Amerika Serikat seiringdengan ketidakpuasan terhadap mekanisme kerja aparatur penegak hukum daninstitusi penegakan hukum yang didasarkan pada pendekatan hukum danketertiban. Dalam literatur dikenal beberapa model peradilan pidana yakni CrimeControl Model, Due Process Model,Family Model dan Integrated Model.
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Pengaruh Modal Kerja terhadap Pendapatan dengan Lama USAha sebagai Variabel Moderasi (Survei pada Pedagang Pasar Klithikan Notoharjo Surakarta) Image
Journal article

Pengaruh Modal Kerja terhadap Pendapatan dengan Lama USAha sebagai Variabel Moderasi (Survei pada Pedagang Pasar Klithikan Notoharjo Surakarta)

This study aims to analyze (1) the influence of working capital to traders revenue (2) the influence of long of business to traders revenue (3) the effect of working capital to traders revenue with long business as moderating variable. The population in this study are all traders in the Klithikan Notoharjo Market on Surakarta settle as many as 246 people consisting of 9 types of merchandise. Total sample of 70 traders taken by using Stratified Proportional Random Sampling. To test the hypothesis, the researcher uses the moderating regression analysis with standardized residual method. Results of this study indicate that (1) Working capital is positive and significant effect to traders revenue at Klithikan Notoharjo Market on Surakarta, thus supporting hypothesis 1; (2) Long of business is positive and significant effect to traders revenue at Klithikan Notoharjo Market on Surakarta, thus supporting hypothesis 2; (3) Long of business has not moderate the effect of product quality to consumer satisfaction, showed p value (0,088) > 0,05, which means long of business is not a moderating variable or the relationship between the long of business with traders revenue is direct influence.
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