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Hubungan antara Kualitas Tidur dan Kuantitas Tidur dengan Prestasi Belajar Mahasiswa Image
Journal article

Hubungan antara Kualitas Tidur dan Kuantitas Tidur dengan Prestasi Belajar Mahasiswa

Individuals are required to meet basic human needs, one of which is sleep. In young adults often experience sleep disturbances and changes in sleeping hours. This aims of this research was to identify the correlation between sleep quality and quantity of sleep with the learning achievement of students in School of Nursing, University of Riau. The design was descriptive correlational research with cross sectional approach. The sampling technique total sampling involving 197 respondents that was selected based on inclusion criteria. This research used questionnaire for the variable sleep quality and quantity of sleep, and the value of the test block for the variable of learning achievement. The univariate analysis was results showed 35(17,8%) of the respondents had a good sleep quality and 162(82,2%) respondents had poor sleep quality, and the results also showed of 197 respondents, as many as 95(48,2%) respondents had enough sleep quantity and 102(51,8%) respondents had less sleep quantity. Bivariate analysis was obtained by using mann-whitney test and the statistic showed p value for the quality of sleep (0.284) > alpha (0.05), so it was concluded there was no correlation between sleep quality with learning achievement. For statistical results quantity of sleep obtained p value (0.244) > alpha (0.05), it can be concluded there was no correlation between the quantity of sleep with learning achievement. For subsequent researchers are strongly advised to examine the factors that affect sleep quality and quantity of sleep PSIK UR students.
Pengaruh Promosi Penjualan dan Kualitas Pelayanan terhadap Keputusan Pembelian di Krema Koffie Image
Journal article

Pengaruh Promosi Penjualan dan Kualitas Pelayanan terhadap Keputusan Pembelian di Krema Koffie

The purpose of this research is how the influence of sales promotion and quality of service to purchase decisions in Krema Koffie.The type of this research is quantitative explanative, with a sample of 96 respondents. The samples of this research using accidental sampling method. This research was conducted by using multiple linear regression test, Hypothesis Testing, Determination Test, Validity, Reliability and Classic Assumption Test. The results showed that sales promotion partially has a value of sales promotion significance of 0,000 <0.05 (significant level of significance), and t arithmetic of 3.365. The quality of service partially has a significant value of 0.000 with t arithmeti 7.075. Simultaneously the significance value of the regression model is 0,000 with the value of f arithmetic of 52,699.The results showed that sales promotion and service quality have a positive and significant impact on purchasing decisions at Krema Koffie, even partially or simultaneously.
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Strategi Komunikasi Pemasaran dalam Membangun Brand Image pada Media Sosial Twitter @Pekanbaruco Image
Journal article

Strategi Komunikasi Pemasaran dalam Membangun Brand Image pada Media Sosial Twitter @Pekanbaruco

Social media twitter is a gathering place for those people who want to shareinformation and a place to make new friends and interact online. Therefore, todaymany social media twitter accounts are present using the brand image as businessaccount because success of the twitter to promote products and services. Amidst themany other competitors that carries the same brand image, @PekanbaruCo managein building a brand image as a business accounts evidenced by an increase infollowers and clients. The background of this study aims to determine how marketingcommunication strategies social media twitter @PekanbaruCo in building brandimage and what supporting and inhibiting factors of marketing communicationstrategyto build brand image a social media twitter @PekanbaruCo.This study will be held in CV. Mitra Promo Andalan at Jalan Sekuntum 2No. 2 Delima, Tampan, Pekanbaru. The study will use a purposive samplingtechnique (purposive sampling). The Informans in this study are 7 peoples, thatconsist of 1 leader of CV.Mitra Promo Andalan, 1 founder of @PekanbaruCo,2clients, and 3 followers of sosial media twitter @PekanbaruCo.The result showed the marketing communication strategy that do in sosialmedia twitter @PekanbaruCo to build brand image through advertising, salespromotion, personal selling, publicity, direct marketing. Good relationship withclients and good networking with the other business accounts as supporting factor.The inhibiting factors of marketing communication strategy in building brand imageare lack of education about social media marketing, lack of human resource, andlimited budget.Keywords: marketing communication strategy, social media twitter, brand image
Karakteristik Kimiawi dan Mikrobiologi Kefir Susu Sapi dengan Penambahan Susu Kedelai Image
Journal article

Karakteristik Kimiawi dan Mikrobiologi Kefir Susu Sapi dengan Penambahan Susu Kedelai

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Journal article

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Hubungan Stres dengan Kualitas Hidup Penderita Diabetes Mellitus Tipe 2 Image
Journal article

Hubungan Stres dengan Kualitas Hidup Penderita Diabetes Mellitus Tipe 2

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