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Pengaruh Citra Merek (Brand Image) dan Harga terhadap Keputusan Pembelian Konsumen (Survei pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang Tahun Angkatan 2013/2014 dan 2014/2015 Pengguna Kartu Pra\u002Db Image
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Pengaruh Citra Merek (Brand Image) dan Harga terhadap Keputusan Pembelian Konsumen (Survei pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang Tahun Angkatan 2013/2014 dan 2014/2015 Pengguna Kartu Pra-b

This study is aim to understand and explain : Significance of the influence of corporate image variable, consumers image variable, product image variable, price variable on consumer purchase decision all together; Significance of the influence of corporate image variable on consumer purchase decision; Significance of the influence of consumers image variable on consumer purchase decision; Significance of the influence of product image variable on consumer purchase decision; Significance of the influence of price variable on consumer purchase decision. The result of this research are : corporate image, consumers image, product image and price have significant and positive influence all together (simultaneously) on consumer purchase decision; corporate image have significant and positive influence on consumer purchase decision; consumer image have significant and positive influence on consumer purchase decision; product image have significant and positive influence on consumer purchase decision; price have significant and positive influence on consumer purchase decision.
Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan PT. Pattindo Malang) Image
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Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan PT. Pattindo Malang)

This study aims to determine the effect of work motivation and discipline on employee performance partially, and to determine the effect of work motivation and discipline on the performance of employees simultaneously. This type of research is explanatory research (explanatory research) with quantitative approach. The sample used by 82 respondents with saturated sampling technique. Data analysis techniques used in this research is multiple linear regression analysis, using the F test and t test. Results of multiple linear regression, showing work motivation significantly affect the performance of employees with t test 5.925> t table 1,990. Variable work discipline shows t value 4.651> t table 1,990 this means a significant influence on employee performance. Results of 50.605 F test > F table 3.112, that there is significant influence between the variables of Work Motivation and Work Discipline simultaneously affect the Employee Performance.
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Pengaruh Word of Mouth Terhadap Minat Berkunjung Serta Dampaknya Pada Keputusan Berkunjung (Survei Pada Pengunjung Tempat Wisata “Jawa Timur Park 2” Kota Batu) Image
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Pengaruh Word of Mouth Terhadap Minat Berkunjung Serta Dampaknya Pada Keputusan Berkunjung (Survei Pada Pengunjung Tempat Wisata “Jawa Timur Park 2” Kota Batu)

Jawa Timur Park 2 was the location of this research and the sample was 112 visitors who had visited Jawa Timur Park 2. The research discussed The Influence Word of Mouth on Visit Intention and Visit Decision. This research use explanatory research. Purposive sampling was the technique sampling used in this research. Questionnaire used for data collecting method. Data analysis of this research using decriptive and path analysis. Based on the result of this research, it is recommended for Jatim Park 2 by using e-wom, such as through social media for increase the visitor. Beside, Jatim Park 2 should increase the quality of the facilities given and be more innovative in creating favorable playgrounds for all the people and giving nice experiences. Furthermore, for those people who are having the nice experience there will recommended this place to others. Those activities will attract people to visit Jatim Park 2.
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